With the rapid growth in regional language users online, there is a strong need for the digital space to become more diverse in terms of language. Through this new introduction, the agency aims to help brands shape and sharpen their approach towards leveraging this multilingual digital opportunity, it said in a press statement.
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The agency will be offering a holistic capability stack for local languages on digital, which includes creative digital content solutions, social media management, online reputation and response management, technology solutions for localisation, SEO and websites. Additionally, it will also consist of e-commerce and media planning and buying solutions.
Heeru dingra, chief executive officer, WatConsult, said, “India has always been known for its diversity. It has hundreds of major languages and many times more dialects. It only stands to reason that this linguistically diverse population, which is coming online in spades, gets a digital space that represents this diversity. With people from the tier II & III cities gradually making up a major part of the online audience, a vernacular approach isn’t just an add-on anymore, but rather a necessity. Our vision is to empower every brand to make a meaningful connection with digital India in the language that’s best to connect in. “
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