Nova Eyewear ropes in Vikrant Massey for new range of lenses – ET BrandEquity

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Vikrant Massey
Vikrant Massey

Global brand under Vision Rx Lab, Nova eyewear has associated with young youth icon Vikrant Massey for their Blumax range by creating digital campaign videos to promote the advanced blue light protective product line. While Bollywood actress Jacqueline Fernandez continues to be the global brand ambassador of Nova Eyewear, Massey has been roped in particularly for Blumax promotions.

In the series of videos Massey portrays how he developed habits of binge-watching and why those specialized filtered lenses from Blumax come to his rescue.

Also read: Did your brand waste this crisis?Pammi Jamalpuria, vice president, corporate marketing, Vision Rx Lab, said, “To promote blumax protective lenses for visual health and digital well being, it felt apt to associate with Vikrant who had built a reputation for himself for the character roles he has rightly donned. We are sure that with his persona and popularity would help to highlight the importance of the product to the customers and elevate Nova Blumax to new levels. “

Massey, said, “In these challenging times people are in need of products which are relevant to their personal well being. I myself cannot go out much like I used to do before and while being digitally proactive these products have really helped me to keep my vision safe. It is always a great experience to work with such responsible brands who aim to add value to their customer lives ”.

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