Nestlé Milkybar uses personalized personalized augmented reality technology in latest campaign – ET BrandEquity

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Nestlé Milkybar uses personalized personalized augmented reality technology in latest campaign
Nestlé Milkybar uses personalized personalized augmented reality technology in latest campaign

Nestlé Milkybar has launched an augmented reality based ‘promise’ campaign across select packs.

As a part of this campaign, select packs of Nestlé Milkybar and Milkybar Moosha will carry different promotes of Goodness (Learn More, Help More, Recycle More, Plant More Trees), which the children will be encouraged to make. On scanning these packs, the children can watch these promises come to life on their parents’ mobiles in the form of a short augmented reality video. These videos can be personalized with the child’s name to make it a personal experience.

Also read: When the bully gets bullied!Nikhil Chand, director – foods and confectionery, Nestlé India, said, “The Promise campaign is an effort to partner with parents and encourage children to make promises of goodness to begin the new year on a good note. What makes this campaign unique is the usage of Augmented Reality technology with the added personalization, aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn values ​​of goodness in a fun and playful manner. “

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