A Facebook Pixel is a tracking code that is found in the <head> of your website to track conversions and collect re-targeting data. You can use the data to remarket potential leads, create lookalike audiences and track conversions.
By using Facebook Pixels!
Pixels are cookies that are placed on your landing page or website. It keeps track of whoever visits your page so you know exactly which ads are working!
Create, organize and use your Facebook pixels in future ads to constantly improve your targeting and become more efficient. Pixels rule.