Future-proof your measurement with privacy-safe options


Simpler choices for working with consented information

Getting began with privacy-safe measurement requires constructing a basis of first-party information. Investing in a robust tagging infrastructure helps you take advantage of the information your customers share with you and allows you to precisely measure your marketing campaign efficiency.

As customers search elevated management over how their information is used, your strategies for respecting their consent decisions will even must evolve. For advertisers working within the European Financial Space and the UK, Consent Mode helps you obtain this by adjusting how Google tags function based mostly on person consent decisions for adverts cookies or analytics cookies. When customers do not consent to cookies, Consent Mode will use conversion modeling to get well, on common, greater than 70% of ad-click-to-conversion journeys, guaranteeing that you simply proceed to measure the whole efficiency of your media in a privacy-safe approach.

To make it simpler in your web site to combine with Consent Mode, we’ll quickly allow implementation straight out of your Google Tag Supervisor account, the place you’ll modify and customise tag habits in response to customers’ consent preferences. Correct measurement that accounts for individuals’s consent decisions does not need to be sophisticated, and our new options guarantee that it is not.

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