Cars24’s new digital film brings cheer to all this Pongal – ET BrandEquity

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Cars24's new digital film brings cheer to all this pongal
Cars24’s new digital film brings cheer to all this pongal

Online transaction platform for pre-owned vehicles, Cars24 has rolled out a digital film on its social media platforms, to celebrate the first day of the Pongal festival, Bhogi. In line with the brand story, the festival brings people together with their families as they discard unwanted household articles and goods to pave the way for a brighter future.

The campaign film shows people happily tapping their hands on the tune of a relatable jingle. The hands are seen drumming on different types of cars, building synonymity with the brand’s feature of providing its customers with the option to sell a range of cars at Cars24.

The campaign takes viewers on a ride of celebrating emotions and togetherness. Cars24 has released it with an aim to convey the change and transformation brought in through the festival. The film is being promoted on Cars24’s social media platforms including Facebook, YouTube and Instagram.

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Nida Naushad, head of brand, Cars24, said, “The film beautifully crafts the narrative with keeping the theme of Bhogi festival encouraging people to replace / upgrade their old cars. The storytelling and the creative treatment has been kept high on auditory sensations to build a festive joy and emotion ”

SR Aanand, regional head-south, Cars24, said, “Bhogi in Tamil Nadu and Andhra Pradesh is celebrated with great pride and enthusiasm and we at Cars24 are proud to be a part of the same celebration through our digital film. This film, on account of Bhogi, perfectly fits the narrative of our brand & is our way of asking our consumers to join in the celebration. The outcome is there for everybody to see, listen and enjoy. “

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