1. Relevancy wins the war
In 2020 relevancy will win the war. If you want to increase your profit this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have, so you provide the right solution, to the right people, at the right time.
2. Attention is the new currency
If you’re not capturing (the right) attention in 2020, you lose your ability to compete without spending massive amounts of moneyon advertising and other online marketing.
3. One platform is not enough
If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading Digitalmarketing ‘s posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.
4. Your marketing funnel has evolved
You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.
5. Focus on the invisible ROI
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend Digitalmarketing on brand awareness.